‘Organisations don’t tweet, people do.’

Quoting the title of Euan Semple’s seminal book for managers who want to understand social web, Dan Slee talks a bunch of sense at a Really Useful Day held in London in December. Devolve access to social media to staff, make sure they’re working safely and let them tell their stories online. A media or comms officer does not know about the day to day work of a frontline colleague so why is that media or comms officer the only one trusted to communicate it to the public?

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